Annotated Bibliography On Critical Thinking - 1263 Words

ASSESSMENT 2: Annotated Bibliography Introduction This annotated bibliography has reviewed four journal articles or book chapters, three of which are related to a specific topic, and one related to critical thinking in business (see Reference list for full details of the source). The following paper contains annotations and a critical analysis of the published work. Annotations and Critical Analysis Professor Thomas K. Donaldson taught at Australian National University for years. In his article, he made argument of the objection against the workplace democracy for the reasons that the conflicts between the democratic environment and the private discretion that always accompanies the discharge of responsibilities are not resolvable and enforceable. Solutions are then raised as ‘perfect-market argument’ and the ‘social-power argument.’ The former idea turned out to be not proper with the illustration that perfect–market is undesirable for the democratic nature. Besides, the explanation of the relation between ‘the private and the public’ contributes to the wrong direction of ‘perfect-market argument’ in the application of workplace democracy. Meanwhile, the writer hold the opinion that the social power argument may play insignificant role in the compensation of the democracy when making decision in the business. It may be valid but the modern theory could be unhelpful in terms of the solutions for lack of democracy in workplace (Donaldson, 1994). Hence, the major issueShow MoreRelatedcritical thinking - annotated bibliography1137 Words   |  5 PagesANNOTATED BIBLIOGRAPHY Abercrombie, S. (1990). A philosophy of interior design. New York; Harper Row. The rationalization of how interior design can be affected by the design thinking process is imperative to the comprehension of how interior design itself affects the psychological wellbeing of the end user. Abercrombie considers that conceptualization of the overall desired result is necessary as a starting point, rather than part by part. This human-centered umbrella approach is significantRead MoreGen 499 General Education Capstone Entire Course980 Words   |  4 PagesResume and Cover Letter GEN 499 Week 2 Assignment Critiquing Internet Sources GEN 499 Week 3 DQ 1 Social Capital GEN 499 Week 3 DQ 2 Federal Policy GEN 499 Week 3 Assignment Annotated Bibliography GEN 499 Week 4 DQ 1 Call to Action GEN 499 Week 4 DQ 2 Final Research Paper Progress GEN 499 Week 4 Critical Thinking Quiz GEN 499 Week 5 DQ 1 Technology and Globalization GEN 499 Week 5 DQ 2 Reflecting on General Education GEN 499 Week 5 Assignment Final Research Paper GEN 499 General EducationRead MoreAnnotated Bibliography On Teaching And Teaching846 Words   |  4 PagesPaper-Annotated Bibliography Brittani Thomas Liberty University: EDUC 500 September 22, 2015 Customized Learning Theory Paper-Annotated Bibliography Hudgins, B.B., Riesenmy, M.R. (1994). Teaching self-direction to enhance children’s thinking in physical science. Journal of Educational Research, 88(1), 15. This article focused on the constant debate concerning the conditions in which students develop the skill of thinking critically. Being able to use critical thinking requiresRead MoreI Am A Foreign, Learning A Language, And An Argumentative Essay988 Words   |  4 PagesThe second reason is that it will help me improve my writing skills that i will need throughout my college years and the future. Throughout the semester, I have written a plethora of essays such as a rhetorical analysis, comparative review, annotated bibliography, exploratory, and an argumentative essay. Since it is my first time writing these types of essays, I struggled at first trying to figure out how to start the essays; however, our professor assisted us and showed us sample essays that helpRead MoreCritical Thinking And Critical Writing Essay1759 Words   |  8 Pagesclasses that I have taken so far in my academic career. There were many elements of the pre-writing process introduced during the past sixteen weeks, such as writing a preliminary draft and annotated bibliography, that I have never been exposed to before. The critical reading, critical thinking, and critical writing process in this course definitely stretched me as a writer and student. There were three writing styles practiced during this course along with three different genres. The first paperRead MoreRhetorical Analysis Reflection1032 Words   |  5 Pagessupport my ideas or beliefs. Even though this can be time consuming it is well worth it to have a lot of support and evidence to back my ideas or beliefs on a topic. Throughout this semester I have more of a general knowledge on rhetorical goals, critical reading and writing skills, my processes on how to write a paper, and learning a new way of creating an idea through electronical environments. Each assignment was different in the manner of finding appropriate information to compose ideas andRead MoreThe Museum Of The Civil Rights Movement873 Words   |  4 Pages The final exhibit in the museum of the Civil Rights Movement involves all levels of the critical thinking process as laid out by Reichenbach (2001). The six main parts of critical thinking also link to the Bloom’s Taxonomy levels, thus move students from review of knowledge all the way through the evaluation process. Students will use multiple different activities and teacher chosen groups in order to move seamlessly through the learning process (Carr Bertrando, 2012). The learning unit will endRead MoreAssignment : Evidence Based Practice, Research, And Quality Improvement1431 Words   |  6 Pagesfeasibility, appropriateness, meaningfulness, and effectiveness. Evidence-Based Practice, Research, and Quality Improvement Processes These elements are foundational to the Magnet Recognition Program of the American Nurses Credentialing Center and are critical for attainment of the designation (Melnyk Fineout-Overholt, 2011, p. 10). These terms are inter-related in function, but have been clearly differentiated in an article by Brian Conner, PhD, RN, CNE (Connor, 2014). Connor defined research as a toolRead MoreBibliography Of An Annotated Bibliography1512 Words   |  7 PagesThe purpose of this paper is to display my knowledge of constructing an annotated bibliography. This annotated bibliography consists of the five articles from journal set A. The annotation covers evidence based practices and issues with the field of psychology such as lack of services, cost and, quality of care. Each annotation addresses the strength of the article, the purpose of the article, the relevance to the field of psychology and its uniqueness. The paper is a very brief synopsis of the articleRead MoreCritical Reading And Writing Of The Discipline864 Words   |  4 Pages Critical Reading and Writing in the Discipline (FOUN1019) is a yearlong course designed to improve and develop students’ cognitive, analytical and rhetorical skills. It thereby provides students with the requisite skills to truly join the scholarly arena and become academic writers. I enrolled in the FOUN1019 course with the assumption that I would become more proficient in English Language and a more eloquent communicator. I anticipated that the course would be challenging like many other

Entrepreneurship Risk, Rewards, And Reality - 1456 Words

There is a difference between science and the marketplace; however, the distance between the two is getting smaller and almost completely gone because of entrepreneurship. In the article â€Å"Entrepreneurship Risk, Rewards, and Reality† by Timothy W. Scales, the author goes over key points about small business like development, growth, and secession. Scales focus on experiences that relate to an accomplished and an unaccomplished entrepreneur. Scales say that if an idea can become entrepreneurial, it can be big or small. Entrepreneurship is the key to innovation and growth. Since the 1970s, scholars knew that entrepreneurship was the source of innovation and economic growth. The encouragement of innovation is just one basic concept of†¦show more content†¦Karl Vesper created and Interest Group on Entrepreneurship in 1974. The group was part of the Division of Business Policy and Planning. It was a small group until 1987 when it became the base of interest groups whic h has a big influence on today. The International Symposium of Entrepreneurship and Enterprise Development helped others to learn and grow from their experiences that have worked and had not worked for them. Established in 1978 the Academy if Distinguished Entrepreneurs became the leader of other programs. The Small Business Administration, which involved students and Small Business Intuition Directors Association, which included Teachers both supported the growth of entrepreneurship since â€Å"entrepreneurial study is early in the developing stage as academic discipline â€Å"(79). Most schools lack support and often teach other subjects in addition to entrepreneurship like management. Teachers are often found to practice management because they have a better understating than doing research. Entrepreneur class is on the rise, in 1967 there were fewer than 10, rose to 173 by 1980 and gained 197 in 1993 to 370 (Scales 77-79). Today, more people than ever are interested in entrepr eneurship, from the everyday people to business oriented. To business leaders, the change from entrepreneurs to business heroes is honorable. In a survey by USA Today, they found 47% of women chose entrepreneur over a tour guide or novelist and 38% of men who chose entrepreneurShow MoreRelatedEntrepreneurship Is The Process Of Starting A Business Or Other Organization1136 Words   |  5 PagesEntrepreneurship is the process of starting a business or other organization. The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure. Entrepreneurship operates within an entrepreneurship environment. The word entrepreneur is French and, literally translated, means â€Å"between-taker† or â€Å"go-between.† The definition of entrepreneurship has evolved over time as the world’s economy has changed as well. In 1934, SchumpeterRead MoreInnovation in an Entrepreneurial Organization1859 Words   |  7 Pagesthe size, competition and industry structure to achieve entrepreneurial excellence. At one end of this option spectrum lies focused initiatives covering specific parts of the organization and at the other, initiatives that attempt to breathe entrepreneurship across the organization. 1. Entrepreneurial behavior in small and large organizations Definition of Entrepreneurial behavior Entrepreneurial behavior has been defined as the study of human behavior involved in identifying and exploitingRead MoreHolding The World Of Your Hands1541 Words   |  7 Pagesit every day. Entrepreneurs turn their dreams and imagination into reality through the creation and operation of a business. The world is in crucial need of entrepreneurs now more than ever, especially since it is developing at such a rapid pace. Without new inventions sprouting, the world’s needs will not be fulfilled, as there are simply not enough changes to be provided. Changing the world is not easy because entrepreneurship is one of the most risky careers that can be chosen, both financiallyRead MoreImproving Entrepreneurship At Canad Recommendations1636 Words   |  7 PagesImproving Entrepreneurship in Canada – Recommendations Although Canada currently ranks within the top 5 countries for the number of start-up businesses, there are a number different actions Canadian policymakers can take in order to stimulate entrepreneurial activity and productivity. Canada’s global rank in terms of entrepreneurial does not take into account the lifespan of each venture. As of 2006, only 51% of new business ventures make it past five years (Parsley Djukic, 2010). With this inRead MoreCharacteristics of Successful Entrepreneurs1015 Words   |  5 PagesCharacteristics of successful entrepreneurs An entrepreneur is someone with the capacity to lead a business to success and is willing to take the risks in order to accomplish their goals. (Dollonger, 2002). Starting a new business is an example of entrepreneurship. Entrepreneurs are very important in order for any business to succeed, however, only some entrepreneurs will succeed in life. Here are some of the characteristics of successful entrepreneurs. Passion Most successful entrepreneurs are haveRead MoreCreativity And Innovation As The Driving Power Of Entrepreneurship1610 Words   |  7 Pagesfuture risks stagnate or disappear. To prevent and conversely, grow, it requires the ability to generate different and original things, i.e. creativity, not only to solve problems or issues that negatively affect the company but to investigate new approaches to management that allow find, build or seize opportunities to survive and progress (Hamidi, Wennberg Berglund, 2008). The aim of this research will be to analyse how creativity and innovation as the driving power of entrepreneurship. UsuallyRead MoreEntrepreneurial Success737 Words   |  3 Pagesentrepreneur? In the book Small Business Management: An Entrepreneurial Emphasis, the authors portray an entrepreneur as confident of his or her abilities, as a risk taker because often they use their own cash, because if they have left a secure position with a company they are placing their family at some risk albeit the kinds of risks an entrepreneur takes is considered moderate (Longenecker, et al, 2005, p. 16). Moreover, the authors offer six categories to describe the traits, skills, andRead MoreHow Do Entrepreneurs Run And Grow Their Businesses?3371 Words   |  14 Pagesdifferent aspects of entrepreneurships. Although there are many different things you can talk about involving entrepreneurship, we chose to focus on three topics. The three topics discussed in this paper are: 1. Who becomes an entrepreneur? What are their skills sets or Psychological make-up? 2. What is an entrepreneur? 3. How do entrepreneurs run and grow their businesses? After research on all these topics we determined that anyone can become an entrepreneur, entrepreneurship has many differentRead MoreWeek 81499 Words   |  6 Pagesï » ¿Week 8 - Lesson 8 Reading Assignment Read Chapter 13: Strategic Control Read Chapter 14: Innovation and Entrepreneurship Review PowerPoint slides for Chapters 13 and 14 Lesson Activity Discussion Questions (DQ).  Please post in the Discussion Forum by this week  Friday 11:59 P.M. (PST). 1. Why is strategic control important in the strategy implementation process? What are the four major types of strategic control? What are the pros and cons of each? 2. The balanced scoreboard approach has gainedRead MoreWeek 81530 Words   |  7 PagesWeek 8 - Lesson 8 Reading Assignment Read Chapter 13: Strategic Control Read Chapter 14: Innovation and Entrepreneurship Review PowerPoint slides for Chapters 13 and 14 Lesson Activity Discussion Questions (DQ).  Please post in the Discussion Forum by this week  Friday 11:59 P.M. (PST). 1. Why is strategic control important in the strategy implementation process? What are the four major types of strategic control? What are the pros and cons of each? 2. The balanced scoreboard approach has gained popularity

Cavin Kare †History Future Free Essays

string(102) " sales rose to Rs 1 crore \(Rs 10 million\) a month! Each idea of ours was rewarded by our customers\." It is the story of David taking on Goliath. A small company having its base in Cuddalore in Tamil Nadu, is now taking on the multinationals of the FMCG world. The Levers of the world now have competition breathing down their necks, from an all too Desi company, CavinKare. We will write a custom essay sample on Cavin Kare – History Future or any similar topic only for you Order Now Pioneers in the field of sachet revolution, and mass marketing in rural areas, CavinKare has grown from a Rs 15,000 venture to a company making a turnover of Rs 700 crores . Year of Establishment : 1983 Chairman and Managing Director of CavinKare : Mr. C K Ranganathan History of Mr. C K Ranganathan : Ranganathan’s journey, which started from a small town of Cuddalore in Tamil Nadu, has been an amazing one. A business which he started with only with Rs 15,000 is now worth Rs 500 crore (Rs 5 billion). He learnt the first entrepreneurial lessons from his father, Mr.Chinni Krishnan, who started a small-scale pharmaceutical packaging unit, before moving on to manufacture pharmaceutical products and cosmetics. His father was his inspiration. His father, Mr. Chinni Krishnan, an agriculturist, was also into pharmaceutical business. As he was poor in academics, his father wanted him to either do to either do agriculture or start a business. His siblings were good in studies — two of them became doctors and another a lawyer. He was the odd one out. While his siblings studied in English medium schools, he was put in a Tamil medium school.He used to suffer from an inferiority complex because of his poor academic record. Studies did not interest him, but rearing pets did. When he was in the fifth standard, he had a lot of pets — more than 500 pigeons, a lot of fish and a large variety of birds. He used to earn his pocket money out of pet business at that time. Perhaps, the entrepreneurial spirit in him showed its first streak. His father died as he entered college. He had come out with the sachet concept a couple of years prior to his demise. He felt liquid can be packed in sachets as well. When talcum powder was sold only in tin containers, he was the one who sold it in 100 gm, 50 gm and 20 gm packs. When Epsom salt came in 100 gm packets, his father brought out salt sachets of as low as 5 gm. Their marketing strategy is to make, what the coolies want and the rickshawpullers want to use. He wants to make his products affordable to them,’ he says. Selling things in sachets is his motto and as he says, ‘this is going to be the product of the future. ‘ But his father could not market the concept well. He moved from one innovation to another but never thought of marketing strategies. He was a great innovator, but a poor marketer. Joining the family business after his father’s death, his brothers took charge of the family business. In 1982, when he joined them after his studies, they had launched Velvette Shampoo. Within eight to nine months, he left the business because my ideas clashed with theirs. As he was in the manufacturing unit, he did not know anything about marketing or finance. But, his inferiority complex notwithstanding, he was somehow confident of doing business better. He had left his brothers saying that he did not want any stake in the property or business. That was a defining moment for him. He had saved Rs 15,000 from his salary and that was all he had. Yet he was confident of achieving success. He did not feel anything about riding a bicycle after having got used to cars. For a week, he could not make up my mind as to what business to do. He knew only two things; making shampoo and rearing pets. He didn’t want to venture into the shampoo business as it would initiate a fight with his brothers. However, he decided to do the same later as he could only make shampoo. He rented a house-cum-office for Rs 250 a month against an advance of Rs 1,000.He took another place for the factory for a rent of Rs 300 a month and against an advance of Rs 1,200. He bought a shampoo-packing machine for Rs 3,000. The company began its journey as Chik India Ltd. How Chik Shampoo was born He named it Chik Shampoo after my father. The product did not succeed immediately; they learnt many things during the process. In the first month, they could sell 20,000 sachets and from the second year, they started making profits. He moved to Chennai in 1989 but their manufacturing unit continued to be in Cuddalore. It took him three years to get the first loan because banks asked for collateral.He did not have any. But one particular bank gave him a loan of Rs 25,000 which we rotated and later upgraded to Rs 400,000, Rs 15 lakh (Rs 1. 5 million), etc. The bank manager wrote in their loan application ‘This person does not have any collateral to offer but there is something interesting about this SSI unit. Unlike others, this company pays income tax! ‘ His business never looked back because he was very particular about paying income tax. Strategies that made Chik Shampoo No. 1 in South India When Chik entered the market, Velvette Shampoo was being marketed aggressively by Godrej .But a scheme of theirs became extremely successful — they exchanged five sachets of any shampoo for a Chik Shampoo sachet, free. Later, they altered the scheme — they started giving one free Chik Shampoo sachet in lieu of five Chik Shampoo sachets only. Soon, consumers started asking for Chik sachets only. Their sales went up from Rs 35,000 to Rs 12 lakh (Rs 1. 2 million) a month. When we introduced jasmine and rose fragrances, our sales went up to Rs 30 lakh (Rs 3 million) per month and with actor Amala as our model, our sales rose to Rs 1 crore (Rs 10 million) a month! Each idea of ours was rewarded by our customers. You read "Cavin Kare – History Future" in category "Papers"There has been no looking back since then. Our market share increased and in 1992, we became the numero uno in South India. It took nine years for him to overtake his brothers’ business. How Chik Shampoo conquered the rural market Multinational companies sold products in big bottles and not in sachets and they sold only from fancy stores. They did not look at the small kirana stores, nor did they look at the rural market. They went to the rural areas of South India where people hardly used shampoo. They showed them how to use it. They did live demonstration on a young boy.They asked those assembled to feel and smell his hair. Next they planned Chik Shampoo-sponsored shows of Rajniknath’s films. They showed our advertisements in between, followed by live demonstrations. They also distributed free sachets among the audience after these shows. This worked wonders in rural Tamil Nadu and Andhra Pradesh. After every show, Their shampoo sales went up three to four times. Today, the Indian rural market is growing at a pace double than that of the urban market. Launching Meera Herbal powder They continued with Chik Shampoo for seven years before venturing into anything else.Meera Herbal powder was actually not their idea. Shaw Wallace already had a herbal product but it was marketed very poorly. They felt there was a demand for herbal products and they made a good product. He felt they should be the leader if theirs was a good product. And guess what? In the third month itself, they topped the market. In six months, they had 95 per cent market share, while Shaw Wallace had only 4-5 per cent. How Beauty Cosmetics became CavinKare As they planned to expand to new products, they thought the name Beauty Cosmetics would be restrictive.In 1998, they ran a contest among our employees for a name and one of them suggested CavinKare ; with C and K spelt in capitals. CK,his father’s initials. Cavin in Tamil means beauty and grace. Perfumes for the poor They wanted to cater to those who cannot afford (high priced) perfumes. Good perfumes came at a huge price — they were beyond the means of ordinary people. They decided to come out with a Rs 10 pack Spinz. They were successful in that too. Shampoo market share In the last two to three years, their market share has come down though they are growing.It is mainly because of the anti-dandruff shampoos in the market. They do not have an anti-dandruff shampoo yet. From 0 per cent, the anti-dandruff shampoos have taken over 25 per cent of the market. Only 75 per cent of the market, therefore, constitutes ordinary shampoos. We hold 20 per cent of the market share. But they are the largest brand in rural Uttar Pradesh , Andhra Pradesh, etc. and they are the number one in many other states as well. On the decision to launch a fairness cream They decided to launch Fairever in 1997 as they saw a huge demand fairness cream.They are the second largest player in the market in this. Research states that when a product is good, consumers do not shift to a new brand. His team told him not to venture into the fairness cream market as the consumers were quite satisfied with the existing products. But they went to launch their product containing saffron — which is traditionally used to get a fair complexion. In six months, their sales galloped. This was followed by Indica hair dye. Two and a half years ago, they launched Ruchi pickles in sachets and they became number one there too.They sell close to 5,000 tonne of pickles per annum. They hope to double this in two to three years. Food is a huge market and they have understood that. Their target is to be a Rs 1,500 crore (Rs 15 billion) company in another three years. CSR activities 1)CavinKare Ability Foundation awards for physically disabled achievers. He stayed as a tenant at Mrs. Jayashree Ravindran’s place (the woman who started the Ability Foundation). Once, she said she wanted to start a magazine for the disabled. Though she did not ask for sponsorship, he gave her a cheque of Rs 25,000.He also became one of the Foundation’s founder members. Once they came to know about the disabled who have climbed the ladder of success, they — Ability Foundation and CavinKare — decided to institute an award for them. 2) CK School of Practical Knowledge. It is in the process of strengthening , rebuilding and reorienting the existing system of education by introducing Life Oriented Practical Education with academics. Students are reoriented to lay emphasis on humanity, problem solving capabilities, leadership, entrepreneurship, team work and experimentation instead of the convention of learning.Acheivements ; Persona : C K Ranganathan was conferred the prestigious â€Å"Entrepreneur of the year award† by â€Å"The Economic times† in 2004. CKR’s personal philosophy is his trust in people and passion for creating a seamless organization. He always leads from the front. He is very quick in giving his views and decisions. He likes to raise the bars of performance after his colleagues accomplish milestones. This in turn has a cascading effect transforming the whole organization to be nimble footed and agile. Group Companies : Trends in vogue : Trends In Vogue Pvt. Ltd. a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. The Company has pioneered the concept of ‘Family Salons’ in India with its specialist brands – LimeLite, and Green Trends. With a team of professionals, highly qualified cosmetologists and hair care specialists from its in-house institution, Trends Academy and with the skill base of the CavinKare R;D team, Trends In Vogue offers a range of Cosmetic treatments including those made from â€Å"natural† ingredients.Realising that there was a need gap in the grooming industry, the Company has two separate chains, catering to assorted wallet sizes. Green Trends has a range of men’s and women’s Salons aimed at the middle class. Limelite is the premium brand of Salons targeting upper crust men, women and kids to ensure that it offers ‘an international standard beauty care’ to its c ustomers. They use various products from different brands at these Salons, including those that do not belong to them. The objective is to give the consumer a service suitable for them.Trends Academy Trends Academy is the first of its kind Beauty training institution in South India. It has brought professionalism and credited recognition to people who wished to make beauty a profession. Creating careers in the field of beauty and styling, Trends Academy has ushered in a comprehensive approach with in-depth focus on theory and techniques. The emphasis of the academy is to train their students to acquire soft skills and etiquette as well as the technical skills related to beauty and styling.Excellent facilities, latest equipment, spacious classrooms and practice areas offer â€Å"hands-on† experience to each student. Other facilities include Video demonstration, practice labs and practical exposure in our Parlors. The academy has tie ups with City ; Guilds from UK and Wella, one of the leading international beauty suppliers from Germany, to train the students in beauty treatment with international standard. The academy admits students based on a personal screening and interview. Once the students successfully complete the specified course, and the best get offered a job at our Salons Green Trends and Limelite.Two Major Brands under Trends In Vogue †¢Limelite †¢Green Trends Limelite In an age where a premium is placed on looking and feeling good, and the desire to be attractive is on the rise in India, Limelite,a Lifestyle Salon, which offers you a complete grooming experience you would never forget. Limelite has a spacious and an inviting ambience, talented and trained aestheticians, who are committed to deliver outstanding service with personalised attention. So when you walk out, you have the satisfaction of having been treated by the best.An Upmarket Unisex Salon with Spa facilit ies, Limelite is the only such combo experience to suit your lifestyle. Limelite offers a wide range of new-age hair dos, facials, body massage and hair styling and colouring services. The Salon also offers oxygen therapy, aromatherapy, expert counselling, skin care, make-up, hair and foot spa, colouring and an extensive array of body treatments. In addition Limelite has exotic unique services such as Pina Colada Manicures and Pedicures, Choco dip Pedicures, Body Wrap, Milk Bath, Mango Butter Facial and Baby corn Butter Scrubs to pamper you.It has a separate ladies private studio and an exclusive kid’s colourful section with staff especially trained. All services are offered by trained and certified personnel. Bored with gifting loved ones nicely wrapped conventional gifts ? Limelite also offers gift vouchers of different denominations which can be used for the beauty or spa treatment at Limelite. Currently Limelite has outlets in many locations in Chennai, Bangalore and Delhi and we plan to expand to become India’s leading chain of unisex Salons. So come, indulge yourself in a lifetime grooming experience and we, at Limelite, believe, we‘ll have you coming back for more! Green Trends From neighbourhood Parlour to a more professional branded Salon, Green Trends is a Family Beauty Salon which focuses on personal attentive grooming with an accent on natural products at an affordable price. The Salon is spacious, the interiors, well designed, with a spa room and a steam bath. While the men’s and women’s sections have been conveniently separated, there is a special area reserved for kids.Green trends believes in making you beautiful ‘Naturally beautiful from head to toe’ with its passion for delivering beauty naturally. They have a panel of experts who will answer queries on beauty, skin care and personal grooming. Staffs are Cosmetologists and specialist beauty care professionals trained by international experts at the Trends Academy of Aesthetics. Located in different residential pockets in Chenn ai, and Bangalore, Green Trends is the most popular destination for family grooming. SWOT Analysis for Cavinkare IndiaStrengthsWeaknesses †¢ Ability to understand local market †¢ Strong distribution network1300 Stockists well organized. †¢ Strong in shampoo segment. †¢ Strong product portfolio with Brands like chick, nyle which are best sellers in southern India. †¢ Ability to cater unpenetrated rural market where again chick brand is the leader. †¢ Strong RD †¢ Strong marketing team. †¢ Not having world wide operations. †¢ Not having strong products in the to hair colors segment. †¢ Not having strong products in the hair oil segment. OpportunitiesThreats Can to go for more vertical mergers so as to tap more market mostly in the northern zone where the reach is still weak. †¢ can go for more acquisition so as to increase their reach both in local and global market†¢ More and more FMCG companies are coming toIndia, so company might loose share within their strong shampoo segment. †¢ Shampoo market is getting saturated so need to find other segments where opportunity is high like hair color, hair dye etc. Outline of Future : 1)International business division was formed in 1999 to take the brands of CavinKare beyond the boundaries of India.Currently, CavinKare is marketing its brands across 12 countries including Srilanka, Nepal, Bangladesh, Malaysia, Singapore, USA and GCC Countries. In a significant move towards geographical expansion high potential markets like Egypt, Nigeria, and United Kingdom are also being considered for entry. 2)The company plans to take on fast food multinational corporations (MNCs) such as McDonald’s Corp. not just in India, but also overseas with a multi-cuisine fast food restaurant format that it is currently testing.In July 2009, CavinKare decided to study the fast food business by opening its first outlet, branded CK’s Foodstaurant, in Puducherry. The restaurants are branded CK’s Foodstaurant, like CavinKare, a play on the name of the founder. The menu for the chain in India will be a combination of Indian fare such as idlis, dosas and sandwiches, and American favourites such as burgers and fries, but the restaurants will take on a slightly different avatar overseas. 3)Revenue Growth : The family-owned CavinKare logged sales of Rs700 crore in 2008-09 and expects to nearly double its sales to Rs1,500 crore in 2009-10, How to cite Cavin Kare – History Future, Papers

Transgender and People free essay sample

The prevalence of transsexuals varies across countries, it is speculated that cultural factors and social convention play an important role in determining the number of transsexuals who choose to themselves and be counted. In Singapore, the prevalence of transsexuals is 1:2900 for male to female and 1:8300 whereas in Netherlands, it is 1:11,900 for male to female and 1:30,400 for female to male. (Cuypere, Hemelrijck, Michael, Carael, Heylens, Rubens, Hoebeke, Monstrey; 2006) Transsexuals suffer from legal discrimination in many part of Asia. While it is possible for post operative transsexuals to legally change their sex in Philippines and some part of China, it is not possible in Hong Kong. Post operative transsexuals are transsexuals who have undergone a sex reassignment surgery. Currently the United Kingdom has been hailed as the leader in human rights for transsexuals and transgender people with the passage of the Gender Recognition Act in 2004. The law legislates that sex reassignment surgery and hormonal therapy are not required before one can legally change their sex in the United Kingdom. (Sharpe, 2009) Currently in Canada, gender identity and gender expression are not explicitly protected from discrimination on a federal level as well as in Ontario. (Xtra, May 17, 2010) In 2008, the Ontario government reinstated public funding for sex reassignment surgery for an average of 8 to 10 people per year; British Columbia, Manitoba, Newfoundland and Labrador, and Saskatchewan also provide public funding for sex reassignment surgery. (Bird, The Ottawa Citizen, 2008) According to the Journal of Association of nurses in AIDS Care, Trans is an umbrella term that includes transsexuals transitioned, transgender, gender queer people and two spirited people, encompassing a diverse group of people whose gender identity or expression not normally expected. (Bauer, Hammond, Travers, Kaay, Hohenadel and Boyce, 2009) Gender identity is unrelated to sexual orientation, transsexuals are people whose identified gender is in contrast with their biological sex assigned at birth. (American Psychological Association, 2009) The World Professional Association for Transgender Health is responsible for developing the Standards of Care for hormonal and surgical sex reassignment of Gender Dysphonic persons. The guidelines is still regularly updated to serve the evolving psychological, medical and surgical needs for individuals with GID. The guidelines allow youths with parental consent to undertake reversible medical intervention to masculine or feminize their body before the onset of puberty; sex reassignment surgeries are recommended for those who have at least reached the age of 18 and have lived in their identified gender role for two years. (Beh Pietsch, 2004) Transsexuals can change their body through all , any or none of the following: sex hormones, electrolysis , plastic surgery, or sexual reassignment. (Transproud, 2009)) Grossman, D` Augellli, and Salter (2006) reported that the mean age of which transgender youth become aware of their gender identity is 10. 4 year. Transgender youth often face victimization, and experience verbal and physical harm by peers, siblings, parents and or stepparents; as a result, many face homelessness, sexual exploitation and substance abuses. Transgender youths are also particularly at risks for high rates of daily stressors, substance abuse, unprotected anal intercourse, needle sharing, risk of migrating silicon and sexual victimization. (Garofalo et al. , 2006) Trans adults face severe marginalization, and often experience unstable employment and housing, as well as a disproportionately high rates of violence, harassment, and discrimination in workplaces, schools and child welfare system. An estimated of 27.6 percent of trans women in North America is infected with HIV according to a recent meta analysis (Herbst et al. , 2008) and another 65 percent of trans people have contemplated suicide from one of the largest trans focused studies done so far. (Xavier et al. , 2007) The Trans PULSE project, which has been approved by the research ethics board at the University of Western Ontario, seeks to gather information about the health of trans people in Ontario, it is divided into three phases with the  last phase yet to be completed. The conclusion drawn from the project so far concluded that there trans people and their experience are often rendered invisible by health care services and providers due to the assumption that everyone is non trans and the lack of knowledge and willingness to acquire and incorporate information about trans people in research studies , textbooks and resources. (Bauer, Hammond, Travers, Kaay, Hohenadel and Boyce, 2009) According to an assessment study on behalf of the AIDS Committee of Toronto, many members of the trans community face many difficulties, such as the high rate of HIV, lack of access to medically prescribed hormones? lack of safer sex materials, insufficient health care and social services, as well as both intentional and unintentional misuse of pronoun and social marginalization. (Bauer, Hammond, Travers, Kaay, Hohenadel and Boyce, 2009) According to the research team at Trans PULSE, their objective is to give †the most statistically accurate picture of trans people possible in Ontario. † (Bauer, Boyce, Coleman, Kaay, Scanlon, Travers, 2010) One of the key findings of Trans PULSE is that there is almost an equal ratio of male to female individuals and female to male individuals; another key finding is that while a high percentage of research participants, 36 percent, have a university or college degree, only a total of 7 percent earned over 80,000 dollar annually while most are living below poverty line, with 50 percent of participants making less than 15,000 and 21 percent making between 15,000 to 29,999. Rejecting equal protection claim brought by pre-operative male-to-female transsexual based on evidence that Colorado provided hormone therapy to non-transsexual prisoners with low hormone levels and to post-operative male-to-female transsexuals); White v. Farrier, 849 F. 2d 322 (8th Cir. 1988) (holding that male-to-female transsexual prisoner is not entitled to cross-dress or wear cosmetics and does not have a constitutional right to hormone therapy); Meriwether v. Faulkner, 821 F. 2d 408 (7th Cir. 1987), cert. denied, 484 U. S. 935 (1987) (holding that transsexual prisoner is constitutionally entitled to some type of medical treatment for diagnosed condition of transsexualism, but she â€Å"does not have a right to any particular type of treatment, such as estrogen therapy†); Jones v. Flannigan, 1991 U. S. App. LEXIS 29606 (7th Cir. 1991) (same); Supre v. Ricketts, 792 F. 2d 958 (10th Cir. 1986) (same); Lamb v. Maschner, 633 F. Supp. 351 (D. Kansas 1986) (holding that transsexual prisoner had no right to hormone therapy). See also Cuoco v. Mortisugo, 222 F. 3d 99 (2nd Cir. 2000) (holding officials entitled to immunity against claim by transsexual pre-trial detainee who was denied hornomes). 2. See South v. Gomez, 211 F. 2d 1275, 2000 WL 222611 (9th Cir. 2000) (finding 8th Amendment violation where a prisoner’s course of hormone treatment was abruptly cut off after being transferred to a new prison). Cf. Kosilek v. Nelson, 2000 WL 1346898, at * 3 (D. Mass. 2000) (assuming without deciding that transsexualism is a serious medical need, but finding insufficient evidence of deliberate indifference). Cf. Wolf v. Horn, 130 F. Supp. 2d 648 (D. Pa. 2001) (noting that abrupt termination of prescribed hormonal treatment by a prison official with no understanding of Wolfe’s condition, and failure to treat her severe withdrawal symptoms or after-effects, could constitute â€Å"deliberate indifference†). 3. See also Phillips v. Michigan Department of Corrections, 731 F. Supp. 792 (W. D. Mich. 1990), aff’d, 932 F. 2d 969 (6th Cir. 1991) (granting preliminary injunction directing prison officials to provide estrogen therapy to a pre-operative transsexual woman who had been taking estrogen for several years prior to her transfer to a new prison and distinguishing failure â€Å"to provide an inmate with care that would improve his or her medical state, such as refusing to provide sex reassignment surgery† from â€Å"[t]aking measures which actually reverse the effects of years of healing medical treatment†). By Joe Lunievicz From Body Positive November 1996 Perception is everything. Are you a boy or a girl? Blue or pink? People view you as male or female, and this view is crucial to the way our society thinks, identifies, categorizes and defines each other. Its woven into the fabric of our daily existence, and God help anyone who challenges this two-party, male/female system. History has shown that you will be beaten verbally, spiritually, emotionally and/or physically if you challenge it. 4. Rosalyne Blumenstein, Director of the Gender Identity Project (GIP) at the Lesbian and Gay Community Services Center, and a female of transgender experience remembers, When I was a child, I was told boys dont play with dolls and to stop crying like a girl. I thought the way I was, was wrong. Most transgenders experience a sense of difference at a very early age, and that this difference is wrong. If you dont fit into your category (boy or girl), youre going to internalize that theres something wrong with you. 5. Some transgender people defy categorization. This tends to disorient people who need to neatly define the world. According to Rosalyne, many people ask transgenders why they arent either a man or a woman, and if they are unhappy with their gender, why they dont just have a sex change? When a transgender has a sex change, people then say, but youre not a real woman or man. Nora Molina, a peer educator at GIP and a self-identified Hispanic transexual woman adds, We are looked at as neither female nor male . . . we are treated like a foreign entity, a freak of nature. (Note: Rosalyne explained that one s in the word transsexual has been dropped to depathologize the word, and to empower and embrace the community). GIP, along with many other service providers, uses the term transgender as an umbrella term encompassing a diversity of gender expression including drag queens and kings, bi-genders, crossdressers, transgender people and transexuals. Advertisement 1. Transexuals are defined as people who find their gender identity their sense of themselves as male or female in conflict with their anatomical sex. Some transexuals may live part-time in their self-defined gender. Many desire to live fully in their self-identified gender. Some undergo hormone therapy and sex reassignment surgery. 2.